Eleven Percent is a Canadian streetwear brand created to provide young Canadians with a unique opportunity to save lives of homeless Canadians during winter.

Unlike the homeless in other parts of the world, Canada’s are especially at risk of hypothermia, frostbite and death during the winter months.

Eleven Percent is founded on the principle of spending 11% of profits on creating winter survival wear specifically to give to Canada’s homeless.

Many Canadians care about their fellow man, but have busy lives and are unable to help the homeless. Eleven Percent gives them the unique opportunity to do good, while sporting premiere street and winter wear.