Learn more about Eleven Percent Streetwear
Meet the Founder and How It All Began
Eleven Percent is a Canadian streetwear brand dedicated to giving young Canadians the chance to make a tangible difference in the lives of homeless individuals, especially during the winter months. Unlike homeless people in many parts of the world, those in Canada are at high risk of hypothermia, frostbite, and even death due to the extreme cold.
The brand is built on the principle of allocating 11% of profits to produce and distribute winter survival gear, such as jackets, sweaters, hats, gloves, and socks, to those in need. Many Canadians wish to help but struggle to find ways to contribute. Eleven Percent offers a unique opportunity for people to give back, all while wearing high-quality street and winter apparel. These survival items are purchased in bulk and distributed across Canada to help protect the homeless from the freezing conditions.
Future Goals
While Eleven Percent’s immediate goal is to prevent Canadians from freezing during the winter, we also aim to raise awareness about the mental health and addiction issues that significantly impact the homeless community. Through our efforts, we hope to make a lasting difference in the lives of those who need it most.
Together, we can create change.
