Learn more about Eleven Percent Streetwear
Meet the Founder and How it Started
Darwin Campbell (Founder) is a Canadian entrepreneur who grew up in Ottawa, Ontario. He has always had a passion for streetwear and attended Algonquin College in 2016 for business to further develop this passion. During a cold winter morning commute to school Darwin heard a news story on the radio about two homeless Canadians freezing to death overnight. This is when he realized the dire situation that many homeless Canadians are facing every night during our bitter winters, and decided to try and make a difference. This thought expanded over time into the brand that is now Eleven Percent Streetwear.
Eleven Percent is a Canadian streetwear brand created to provide young Canadians with an opportunity to save lives of homeless Canadians during winter. Unlike the homeless in other parts of the world, Canada’s are especially at risk of hypothermia, frostbite, and death during the winter months.
Eleven Percent is founded on the principle of spending 11% of profits on creating winter survival wear, specifically to give to Canada’s homeless. Many Canadians care about their fellow man, but have busy lives and are unable or are unsure how to help. Eleven Percent gives them the unique opportunity to give back, while sporting premiere street and winter wear. We will be using the 11% of profits to produce jackets, sweaters, hats, gloves, and socks purchased in bulk and distributed throughout Canada.
While the immediate goal of Eleven Percent is to keep Canadians from freezing to death during winter, our long term goals are also to raise awareness for mental health and addiction and how these struggles play such a large part in our homeless communities.
Together we can make a difference.