Eleven Percent

Eleven Percent is a Canadian clothing brand dedicated to making a real impact on the lives of homeless individuals in Canada. With winter temperatures posing serious risks such as hypothermia and frostbite, our mission is to provide life-saving winter gear to those in need.

We commit 11% of our profits to the production and distribution of survival wear for Canada’s homeless population. At Eleven Percent, we believe in empowering Canadians to make a difference—by purchasing premium street and winter apparel, customers directly contribute to this vital cause.

Homelessness isn’t just about lacking shelter; it’s deeply connected to mental health. Many individuals on the streets struggle with trauma, addiction, and untreated mental illness, making it even harder to break the cycle of poverty. By addressing both physical and mental survival, we aim to bring warmth, dignity, and support to those who need it most.

Our brand exists to merge style with social responsibility, offering a unique opportunity to support fellow Canadians in need while wearing high-quality, functional clothing.